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VPM lanza un nuevo servicio para el mercado publicitario: la nueva plataforma Mobile OOH gracias al partnership acordado con Infinia en julio de 2020. 

Este acuerdo con Infinia permitirá a VPM ofrecer a sus clientes servicios de retargeting omnicanal y medición de clusters, lo cual, aportará un importante valor añadido: aplicando la tecnología de microsegmentación de Infinia, por un lado, se activa un público con mayor potencial a recibir el impacto, y por otro lado, se aplica retargeting a aquellos usuarios con mayor posibilidad de convertir. Esto, aporta un gran valor a los clientes de VPM: mejor conocimiento de los usuarios que han reaccionado a sus publicidades y mayor conversión del impacto, gracias al retargeting omnicanal. 
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